Revamped the Instagram presence to optimize marketing efforts and audience engagement. Developed a cohesive visual strategy, curated content, and implemented branding elements to strengthen storytelling. These updates aim to increase visibility, foster community interaction, and support overall marketing objectives.
Redesigned and updated the brand’s website on Shopify to enhance functionality, improve user experience, and drive traffic. Implemented strategic design enhancements, optimized site navigation, and increase visibility and engagement. These updates strengthen the brand’s digital presence and create a seamless shopping experience for customers.
Look Book
Linesheet
Developed a meticulously curated look book and line sheet for the new resort collection, designed to showcase the line's aesthetic and craftsmanship to retailers and buyers. Utilizing Adobe Illustrator, I created a visually compelling presentation that highlights the collection's design details, sustainable materials, and brand identity. This look book serves as a key marketing tool to enhance engagement and drive interest from industry partners.
Notecard (front)
Notecard (back)
Tissue Paper Design
Designed a cohesive range of hang tags and packaging that align with the brand’s identity and sustainability values. Focused on creating visually compelling and eco-conscious packaging solutions that enhance the customer experience while maintaining functionality and aesthetic appeal.